People love being comfortable, but they want to look good while they do it. It is not enough to simply slap a t-shirt and shorts on, the fashion industry has evolved. One of the most popular emerging fashion trends is athleisure wear. Athleisure wear merges athletic wear with leisurely wear so that people have something to wear throughout the day. Every major athletic wear brand has tried to enter the athleisure market. Adidas, Nike, and UnderArmor have all launched their own athleisure wear lines. Unfortunately, many of these line-ups are simply not very fashionable or comfortable. Men and women around the country are searching for an athleisure wear brand that is comfortable and fashionable, and recently Fabletics emerged to fill in the gap.
Fabletics is a truly unique clothing brand. The brand was developed by Kate Hudson with the help of fashion and business experts. Kate wanted a brand that she could wear at home and throughout Beverley Hills. She wanted to be comfortable, but she also wanted to look amazing. She personally helped develop several pieces of clothing in the Fabletics line-up.
Fabletics has been a rousing success. Both men and women love the fact that Fabletics is an extremely fashion conscious brand
, and that each Fabletics product can stand up to a workout. Fabletics started by focusing on opening retail locations. These new locations will make their brand more accessible because people can actually feel the quality of these products.
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Fabletics plans on opening around a hundred stores in the next five years, but the brand just started opening stores. This past spring they opened their seventh store. The Fabletics stores are a wonderful way to show off the brand, and to sell Fabletics subscriptions. These subscriptions ensure that the most loyal Fabletics commercials are always receiving the most recent Fabletics products. These subscriptions reward loyalty and customers always get their money’s worth.
Fabletics has become a major player in the athleisure wear market by using a combination of retail locations, subscription plans, and a great online store. They are shipping around 800,000 items a month, and they are mostly receiving positive feedback. The company has several excellent businessmen at the top, who are keeping the company on the right track financial. Kate Hudson is helping the public relations side of the Fabletics brand. Fabletics has grown so quickly that they recently had to make several additions to the customer service staff. Their customer service staff is now one of the best in the country because they invested heavily in their own success.
People want to feel comfortable in the clothes they wear. Athleisure wear is comfortable and fashionable and allows people throughout the world to exercise more. Fabletics is a major player in this market at https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores, and will be for years to come.