Sunday Riley is a CEO who is revolutionizing the beauty community. She created products such as Luna, Good Genes All-in-One Lactic Acid Treatment, Tidal Brightening Enzyme Water Cream, Blue Moon Tranquility Cleansing Balm, and U.F.O. Ultra-Clarifying Face Oil that have women raving on how great their skin looks and feels. Her commitment to improve skin care is remarkable and is gaining the attention of consumers hoarding bottles from the Houston based brand.
Sunday Riley is not only the CEO of her company but, she is also a cosmetic chemist and formula formulator. After working several years to develop skin-care products she became dissatisfied with the ineffective formulations. Sunday Riley knew that consumers would be frustrated with skin care and have a hard trusting brands. This was not the result she wanted for her products and she stayed true and committed to creating a formula that would protect, repair, and moisturize the skin.
In 2009, Sunday Riley knew she was onto something when she created a few prototypes one of them being Good Genes. The lead buyer from Barney’s that Riley had presented to insisted that she launch the brand in her name. She felt weird about launching the line in her name because it was a direct reflection of herself. Despite the real estate in Barney’s locations in New York, Chicago, and Beverly Hills, the brand didn’t have a large budget for advertising. Social media influencers were the answer to the advertising problem. Sunday Riley found out that sharing small samples with social media influencers and smaller companies would bring attention to the skin-care line.
Sunday Riley has an unflinching commitment to creating the best and nothing but the best when it comes to her line. In 2011, Riley launched an array of products from mascara to foundation to pressed powders. Her make up did not gain traction like her skin-care line did so Riley decided to pull the make up off the shelves and completely focused on creating great skin-care.
Additional source: https://www.spacenk.com/us/en_US/brands/s/sunday-riley/