A Little Info About Fabletics
Kate Hudson is one of the creators of the multimillion dollar athleisure company called Fabletics. Athleisure is a type of clothing that mixes activewear with leisurewear. It is a type of clothing that a person can wear if they want to work out, lounge around the house, hang out with friends, or just be comfortable. Fabletics was also founded by Adam Goldenberg and Don Ressler. Fabletics was started in July 2013. Originally, Fabletics was a company that mostly sold athleisure clothing for women, but in 2005 they launched an activewear line for men.
Kate Hudson is woman who has an eye for business and success. She realized that there was a huge market for athleisure, and she wanted to be a part of it. This is a company that has a free membership, and VIP members receive special emails every month so that they can have the opportunity to get their newest clothing. Fabletic members can be charged around $50 each month and receive that same amount in store credit that never expires. This is an amount that they can use to purchase their clothing online, or they can go to any one of Fabletic’s brick and mortar locations to pick out their favorite outfit.
News About Crowd Sourcing
Recently, Huffington Post did an article about how companies like Fabletics are using the power of the crowd to gain new customers. Research has shown that now more than ever, people are looking to crowd sourced reviews in order to determine the reliability of their future purchases. Businesses that are paying close attention to customer behavior are capitalizing on the review centric marketing trends.
Fabletics is a company that has been has been able to use the power of crowd-sourcing ever since its brand began in 2014. Since 84% of people trust online reviews with the same amount of confidence that they would have for someone who they know, the different sites that customers can go to in order to look at online reviews have become highly popular. Yelp is popular when it comes to customer reviews. They have had 25.8 million devices that have installed Yelp
Do What The Company Wants
When a company gets consistently positive reviews from customers, those reviews make it much more likely that their company will appear on different Google search reviews. Since that is the case, when a company has high ratings, they have 17% higher percentage of being viewed on Google. Over half of customers that were surveyed said that they read reviews regularly. That amount is over 50% higher than years before. 60% of those same customer said that if they read a negative review, they would most likely not use the business or buy a product. Since it is obvious that customers highly regard crowd opinions, savvy companies do well to follow the lead of Fabletics and continue to research the evolving trends of their customers. These companies also must be diligent about producing quality products and services that keep their customers happy.