Crystal Hunt says that Kanye West has been steadily releasing tracks for his latest album. A duet with Paul McCartney, “Only One”, served as an ode to his deceased mother, Donda, and “All Day” is a party anthem that can get any crowd jumping. One thing that was left unknown about this new album was the name. In true Kanye fashion, he has switched the name of the album to keep his fans guessing.
In February, Kanye announced that his album would be entitled, So Help Me God. Just two months later, he has now changed the name of the album to Swish. He sent out a notice to his followers on Twitter of the new name change. He even warned his fans that the album name may change again at some point.
In most cases, artists tend to keep the details of their project under wraps until everything is in place and the album is ready to launch. But in Kanye’s world, working against the status quo is his modus operandi. He wants to get his fans pumped up for the release of his new project by constantly switching the name. In a perfect world, Kanye would be a sensible man who was able to stick by his decisions, but the indecisive nature of the unpredictable rapper is what makes him so appealing to the masses.