In the Brazilian Advertising sector, the name Jose Henrique Borghi is adversely mentioned as a prominent personality who controls the industry courtesy of Mullen Lowe Agency. In this outfit, he is a co-CEO to Andres Gomes, who merged his Mullen Group of Companies to the former Borghi Lowe owned by Jose, Eirh, and Mr. Lowe. From the outlook, you can attest that the company has an immense reputation with the kind of personalities who have seen its progress from a small company to its current stature.
The company has built its reputation from as an Ad Agency through Jose Borghi constant efforts in sourcing for funds, networks and aligning the company towards the internationally acceptable standards in this industry. Whenever young and upcoming entrepreneurs confront him with the question: “How do you manage such a huge advertising company? He always provides his insight using three words: passion, passion, and passion. He advises that passion makes things work since it drives you to the deepest ends of activity until you become a professional on the same. He further explains that when venturing out on business, one needs to focus on building the passion for what he does and not money. He looks at money as something that results in putting passion for working, and from there money should always be there for you.
How Passion Works
He recalls that through his passion for making content, he converted his admiration for commercial adverts to an actualized advertising company. The same passion saw him survive the hard economic times just as he had started the business.
He could still go out looking for opportunities to create content for his client with minimal returns. From such testaments, it is apparent that Mullen Lowe Brasil thrives on passion from its CEOs who have turned their diligence to serving the interest of their clients.
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