Executive Desiree Perez is proving herself “Irreplacible” in the ROC Nation fold

The one thing everyone knows about Jay Z when it comes to music is that he is a perfectionist. He isn’t the type to settle for second best or just good enough. Jay Z considers himself the best and when he creates music he surrounds himself with the best. The best collaborators, best sound engineers, best musicians, the cream of the crop. This need to be the best extends to his business sense. He doesn’t want followers, he wants leaders, visionaries, people who not only dream big but execute the plan to achieve those dreams. One of those superstars who has made it into the inner circle at the star studded empire that is ROC Nation is executive Desiree (Dez) Perez.   Additional article on hitsdailydouble.com.

Desiree Perez has played a crucial role at ROC Nation with her savvy business sense and grace under pressure. She is as comfortable at informal inner circle meetings as she is negotiating multi-million dollar deals for some of the biggest entertainers on the planet. When the heat is on is when she flourishes. Mrs. Perez, who is married to the head of ROC Nation Sports, “OG” Juan Perez, is renowned for her high quality negotiating skills. She is said to have played a major role in both some of the logistics of Beyoncé’s huge stadium tour and Rhianna’s deal with Samsung, check on saltylens.com for an additional article. Desiree Perez’ latest mission is trying to take music streaming service Tidal, which Jay Z acquired in 2015 straight to the top of that niche industry. Tidal is focusing on new music and being forward thinking while taking on the old guard of Apple Music and Spotify. Judging from the past, its been proven it’s not smart to bet against Jay Z and with Desiree Perez bringing her vast business experience it will make Tidal that much tougher to beat.   For an update of Dez recent timeline activities, hit on crunchbase.com.

To read more about Dez click on https://www.tumblr.com/blog/desireeperezblog

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