Don Ressler Proceeds To Further Boost JustFab To Rank Among Leading Companies

Business and entrepreneurship are areas where only those who are not afraid to take risks thrive well. There are many professionals whose businesses have flourished due to investing in the ideas they believe in together with supporting their passion. One of the individuals who has build a bright profile as an entrepreneur is Don Ressler, an online entrepreneur who has been in the industry for more than 15 years.

Don Ressler is the brain behind several established businesses and he continues to work with young entrepreneurs by mentoring them so they can understand how the world of business works. Don Ressler made his first step as an entrepreneur when he launched FitnessHeaven.com, a company that allowed him to experience the way businesses function in the online environment. FitnessHeaven.com opened his eyes to understand many things about entrepreneurship and management and after some successful moments with the company, Don Ressler was able to draft a new plan that would see him invest in a bigger company.

In 2001, Don Ressler put the company up on sale and Intermix Media gave him an offer that he approved. He at the same time met with the COO of Intermix, Adam Goldenberg, who they agreed to venture into business together due to the similarity they had of ideas.

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Intelligent Beauty
Working together was a great achievement that allowed them to come up with Alena Media, a company that worked with small and established businesses by offering them advertising services. By the second year, Alena Media was already making profits and the duo decided it would be awesome if they launched a different company that would allow them to serve a bigger population.

This decision triggered them to sell Alena Media and the capital they raised helped them to finance the establishment of their next business, Intelligent Beauty. Intelligent Beauty has been operational since 2008 and they stock beauty products in different categories.

JustFab
With 2010 came a new dawn that saw Adam and Ressler venture into different ideas JustFab. They came up with a new online retail that offers a subscription system for fashion products. To further develop the company, they sought funding and were given $33 million by Matrix Ventures in 2011 before they went for further funding from several companies in 2012 that amounted to $76. With the second amount, JustFab was able to finance the development of a strong network that pushed the company to penetrate into Germany, Canada and the UK.

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