Don Ressler is the co-founder of TechStyle. He is the pioneer of online space and has created many successful business enterprises. Some of his businesses are; Fitness Heaven.com which was sold in 1997 to Intermix Media. He was the chief executive officer and the president of the firm before he joined Intermix. Don Ressler made a significant contribution at Intermix where he helped to grow the shareholder value of the company and closed the deal of selling the firm to News Corp for a price of more than $670 million.
Don Ressler also co-founded Hydroderm and Alena Media that generated revenue of more than $1 billion. He then founded Intelligent Beauty alongside Adam Goldenberg that inspired them to establish the TechStyle Fashion Group. The main responsibility of Don Ressler at TechStyle is presiding over the customer service and the vision and talent of the company.
Mr. Ressler is popular for founding JustFab and for working with Adam Goldenberg to establish Fabletics. He is the co-chief executive officer of JustFab, alongside Adam Goldenberg. JustFab was launched in March 2010 as a subscription service. Female subscribers paid $39.95 per month for a boutique that is selected by their personal stylist. Don Ressler and Adam Goldenberg financed the firm using the $33 million and additional $76 million received from Matrix Partners along with Intelligent Beauty, Rho Ventures, and Technology Crossover Ventures. On the other hand, Fabletics is an online retail provider that is not subscription based.
JustFab rebranded itself to TechStyle in 2016, and the two co-founders explained that the change was as a result of the company’s transformation into brand building platform that is driven by personalization and data. Over time, the company became a fusion of fashion and technology, and for this reason, Don Ressler and Adam Goldenberg felt the need to reflect their attitude in the company’s name by using a tech word. The change of the name was also necessary because they had an umbrella of brands under JustFab.
Don Ressler confirms that they are very comfortable with the current location of TechStyle at El Segundo because they would like the company to be based in a city that is as fun as the styles that they strut. The surrounding environment of El Segundo also offers an opportunity to stay on top of fashion and the latest trends. Don Ressler’s resume constitutes of top-level business accomplishments, and his new venture is one to watch for. http://perezhilton.com/tag/don_ressler/#.Wbw5M9FryM8