Don Ressler has always wanted to do something to bring change to different markets. He decided that a market disruptor would be the best way to do this and he did everything that he could to help people with the options that they needed in the fashion industry on LinkedIn. In the past, people had to shop online or in a setting that allowed them to buy things while they were shopping in the store. Now, though, Don Ressler has changed things and a subscription service model is a viable option for anyone who wants to buy clothes or wants to be able to do more with the experiences.
The first thing that made Don Ressler’s brands disruptors of the market was the fact that people would be able to shop in different areas without having to visit a store or a specific website. While customers had to visit one of the TechStyle sites at the beginning of their time with the service, they would not have to visit again and would receive their subscription box on a regular basis at http://www.fundacity.com/don-ressler/. By doing this, Don Ressler made it a different way to shop and made things easier for people to be able to get more out of the shopping experience.
Another way that Don Ressler’s brands disrupted the market was by including all different styles. JustFab includes shoes that are beneficial to people who have varying foot sizes. They even have shoes that are made specifically for wide feet, something that most shoe stores don’t even offer to the people who shop with them. It has been a big change in the way that people are able to shop and has made things better for the people to do things. When Don Ressler started working on Fabletics, he wanted to do the same thing and include all of the sizes with the brand.
Now, no matter how someone wants to be able to shop and the size of the person, they are able to get what they from the TechStyle brands. There are many different ways that people can shop with TechStyle and Don Ressler has made it an easy option thanks to the convenience that comes from the brand. He wants to help people with everything that they have and with the experiences that will make it easier for them to get all of their clothes. He does what he can to improve the buying opportunities for customers.