WEN hair products are the creation of photographer turned stylist, Chaz Dean. After years as a successful hair salon owner in California, Dean created his own line of products based on his hair care philosophy.
Wen Cleansing Conditioner is billed as a 5 in 1 product – shampoo, conditioner, deep conditioner, detangler and leave-in conditioner. Users are instructed to wet hair, dispense the recommended amount of product for their hair length and work through hair and rinse prior to exiting shower. Please note that this product produces no lather as one would expect from a typical “shampoo”. It is important that new users realize this is normal and expected for the Wen cleanser and it is not a case of needing more product to produce a sudsing effect.
First time users may be concerned about the amount of WEN product that one is supposed to use in the application. If you are concerned, try starting off with the minimal amount recommended for your hair length and evaluate results. Some adjusting may be necessary.
The benefits of using Wen, according to Chaz, are hair that becomes stronger, more manageable and moisturized. Many consumers have reported almost instant results during and after use such as fuller and softer hair. Others report that their hair is definitely shinier and healthier looking. The product is safe to use everyday as it contains no sulfates, which can be harsh on hair.
There is a complete line of Wen hair care products that are available on Ebay to compliment the Cleansing Conditioner.