Desiree Perez Taking Tidal Into New Heights

Tidal is not as it was a few months ago. Music streaming business is a highly competitive industry. With heavyweights like Apple Music and Spotify already in the industry, many music startup companies have failed to capture the market. Tidal, however, is proving to be a worthy competitor.

The music streaming company has managed to garner a couple of albums of some of the influential musicians in the industry. The likes of Rihanna, T.I, Kanye West as well as Beyoncé, who happen to be co-owners, have helped to increase the popularity of the music streaming company.  Continue reading here.

With initial challenges of high competition, to executives defecting and low popularity, Tidal was seen to be dead in the mud. Its founder Jay Zee didn’t give up on his investment. Even though he may know nothing about the business world, he knows how to get the right people to do business on his behalf.

Desiree Perez is not a stranger to Jay Zee or other musicians in his circle. It is rumored that she had a hand in the Beyoncé’s Formation stadium tour. Some sources also credit her negotiation skills in Rihanna’s deal with Samsung.  Check her profile.

Married to “OG” Juan Perez, who has been a long-term executive of Roc Nation Sports, Desiree Perez is not a stranger to the music world. She is considered to be a no-nonsense negotiator and her skills in running a business and accounting background has helped shape her business skills.  More details about her on

Growing up in the streets, she managed to carve a reputation that eventually got the attention of the likes of Jay Zee and Kanye West.

Tidal has seen its application popularity rise and have managed to acquire over one million trial registrations, thanks to the new West’s album; The Lifeof Pablo. The app’s promotion strategy seems to be working. They have used different categories with Tidal Discovery as a recommendation of new releases. According to, Tidal Rising focuses on the upcoming artists, and Tidal X features live streaming.

The app is becoming popular with the young generation has an enormous potential in the industry. The owners have not disputed any possibility of purchase from or any offers from big players in the industry.

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