Executive Desiree Perez is proving herself “Irreplacible” in the ROC Nation fold

The one thing everyone knows about Jay Z when it comes to music is that he is a perfectionist. He isn’t the type to settle for second best or just good enough. Jay Z considers himself the best and when he creates music he surrounds himself with the best. The best collaborators, best sound engineers, best musicians, the cream of the crop. This need to be the best extends to his business sense. He doesn’t want followers, he wants leaders, visionaries, people who not only dream big but execute the plan to achieve those dreams. One of those superstars who has made it into the inner circle at the star studded empire that is ROC Nation is executive Desiree (Dez) Perez.   Additional article on hitsdailydouble.com.

Desiree Perez has played a crucial role at ROC Nation with her savvy business sense and grace under pressure. She is as comfortable at informal inner circle meetings as she is negotiating multi-million dollar deals for some of the biggest entertainers on the planet. When the heat is on is when she flourishes. Mrs. Perez, who is married to the head of ROC Nation Sports, “OG” Juan Perez, is renowned for her high quality negotiating skills. She is said to have played a major role in both some of the logistics of Beyoncé’s huge stadium tour and Rhianna’s deal with Samsung, check on saltylens.com for an additional article. Desiree Perez’ latest mission is trying to take music streaming service Tidal, which Jay Z acquired in 2015 straight to the top of that niche industry. Tidal is focusing on new music and being forward thinking while taking on the old guard of Apple Music and Spotify. Judging from the past, its been proven it’s not smart to bet against Jay Z and with Desiree Perez bringing her vast business experience it will make Tidal that much tougher to beat.   For an update of Dez recent timeline activities, hit on crunchbase.com.

To read more about Dez click on https://www.tumblr.com/blog/desireeperezblog

Desiree Perez Taking Tidal Into New Heights

Tidal is not as it was a few months ago. Music streaming business is a highly competitive industry. With heavyweights like Apple Music and Spotify already in the industry, many music startup companies have failed to capture the market. Tidal, however, is proving to be a worthy competitor.

The music streaming company has managed to garner a couple of albums of some of the influential musicians in the industry. The likes of Rihanna, T.I, Kanye West as well as Beyoncé, who happen to be co-owners, have helped to increase the popularity of the music streaming company.  Continue reading here.

With initial challenges of high competition, to executives defecting and low popularity, Tidal was seen to be dead in the mud. Its founder Jay Zee didn’t give up on his investment. Even though he may know nothing about the business world, he knows how to get the right people to do business on his behalf.

Desiree Perez is not a stranger to Jay Zee or other musicians in his circle. It is rumored that she had a hand in the Beyoncé’s Formation stadium tour. Some sources also credit her negotiation skills in Rihanna’s deal with Samsung.  Check her tumblr.com profile.

Married to “OG” Juan Perez, who has been a long-term executive of Roc Nation Sports, Desiree Perez is not a stranger to the music world. She is considered to be a no-nonsense negotiator and her skills in running a business and accounting background has helped shape her business skills.  More details about her on facebook.com.

Growing up in the streets, she managed to carve a reputation that eventually got the attention of the likes of Jay Zee and Kanye West.

Tidal has seen its application popularity rise and have managed to acquire over one million trial registrations, thanks to the new West’s album; The Lifeof Pablo. The app’s promotion strategy seems to be working. They have used different categories with Tidal Discovery as a recommendation of new releases. According to templeofthecave.com, Tidal Rising focuses on the upcoming artists, and Tidal X features live streaming.

The app is becoming popular with the young generation has an enormous potential in the industry. The owners have not disputed any possibility of purchase from or any offers from big players in the industry.

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