In the beauty industry, it’s not always about what is advertised. It’s not always about buying the most expensive product. When it comes to face cleansers and moisturizers, sometimes the cheapest/generic brands are the better investment.

Let’s look at this more closely………


The price point is often the most deceptive part in the beauty industry. We are all led to believe that the higher the price, the better the investment. We are led to believe that we have to spend tons of money to look good. This is not the case with face moisturizers. Often times, the least expensive brands will do the same job, only better. That two hundred dollar jar of cream you are thinking of buying, you might want to put it down. It could end up making your skin look and feel worse.

Shop around. Take your time. Look at what is inside. Look at the size of the jar too. If the size is not equal to the price, it’s not worth it.


Did you know that over eighty-percent of men and women do not know their skin type.? It’s true, which is what makes this next advice so important. You need to pay attention to your skin type. If you do not know it, find out. Ask your skin doctor. Go online and research your qualities. There are sites that can give you this information free-of-charge.

There are four types of skin types:

Dry or oily
Pigmented or non-pigmented
Wrinkled or tight
Sensitive or resistant

You need to know what type you are. This will make it easier to pick out a moisturizer. You do not want to spend money on a moisturizer that brings out the oils in your skin, especially if you have oily skin. You need something that will draw it all out.

If you have normal skin, you need something light, non-greasy and water-based. If you have dry skin, you need something more oil-based products that are somewhat heavier.


When it comes to beauty and makeup, Doe is one of the best. She has been in the business for a long time. She knows the ins and outs. Doe Deere of ideamensch has worked with everyone from fashion models and big time celebrities to your average, everyday person. Doe Deere can help you out. Just log on to the web. Locate her site and send her a message.

Are you on Twitter at all? Go on to Twitter and look up her page. Send her a message. Follow her. She can give you all the information you need.


This rule should be one of the centerfolds for the Golden Rules for Beauty and Makeup. You must have sunscreen. Make sure the SPF is at least fifteen to thirty. If you can, get something that has fifty SPF. If you live down here in the south, like Florida, you will need the fifty.