The Evolution of Smooth revolutionized the Lip Balm Industry

Lip balm is a common product among females. Almost every lady applies it before they leave the house. Most people love lip balm because of its advantages. Some of these advantages include protecting the lips from drying up and cracking. The lip balm keeps the lips moisturized whole day. Apart from medical benefits, lip balm is also used as a make-up product. There are a lot of lip balm brands in the market today, each company trying to beat the other by producing a different lip balm with various colors and flavors. But Evolution of Smooth (EOS) has won the hearts of many women.

Evolution of Smooth has an outstanding package, unlike the traditional lip balm package, which was a long plastic tube. It works perfectly according to most of the reviews posted on the internet. The brand has been on the market since the year 2009 and today is one of the leading lip balm brands on Walmart. It comes in various flavors and colors, and the packaging makes it stand out from the others that are easy to identify among other lip balm brands in the market.

The company behind EOS lip balm partnered with superstars to market their product. The partnership has been so effective that more and more Millennials are using the product. Some of the stars who partnered with EOS include Miley Cyrus, Christina Aguilera, and Kim Kardashian. All of these stars have been spotted in the public applying EOS on their lips or holding it in their hands.

Today EOS Lip balm is the best-selling in the market. The company concentrated on creativity and quality. The marketing strategy of the company has also helped the brand to become fourth of the most loved products by millennials in the country.The brand is popular for all the ages not just millennials. Read how EOS started on fastcompany.com.

Product links:
http://www.ulta.com/brand/eos
http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245