Knowledge and awareness of consumer preferences as well as the desire to succeed led Don Ressler and Adam Goldenberg to form the Techstyle Fashion Group The company’s mission is to make activewear that is affordable looks good and makes the client feel good. Techstyle group primary business units include an e-commerce platform, Fabletics and trendy personalized clothes and shoes.
Initially, Don and Adam no experience in the fashion world and leveraged on their past success running businesses. At age 15, Adam Goldenberg has already started running his businesses. Gamers Alliance, Adam’s inaugural enterprise, offered gaming websites advertising services. In 1999, Intermix Media acquired the company and Goldenberg appointed Vice President, Strategic Planning. By age 20, he was the Chief Operating Officer of the firm. In 2000, FitnessHeaven.com, Don Ressler’s website was bought by Intermix. Before, Don had helped several online companies raise capital. Don and Adam developed a great work relationship at Intermix that resulted in a lifetime friendship.
Adam Goldenberg and Don Ressler introduced Intelligent Beauty, in 2006. The company offered e-commerce services. In the process of building successful brands, the two friends realized the need for an alternative means of online shopping. They identified demand for comfortable, trendy, quality and personalized clothing.
In effect, they created Justfab, a clothing company that enables members to access personalized athletic accessories and apparel on a monthly basis. Clients got information on how to match and mix the different pieces to enhance their styles and build confidence. Matrix Partners structured funding for the venture.
In 2016, following a rebranding process, the company was renamed Techstyle. The name incorporated technology and fashion into one and the founders’ past in the tech industry. Today, many refer to TechStyle as the place where fashion links with Silicon Valley. The company’s offices mimic the settings of start-ups in the Silicon Valley and add a dash of style.
Goldenberg and Ressler endeavor to improve the lives of the people around them. As such they not only focus on generating values but making others feel confident and comfortable in what they wear all day. Techstyle supports community-based initiatives such as the Cinderella Project, that provides low-income students with gowns and accessories for prom.
Adam and Goldenberg continue to innovate and diversify the fashion industry. They partnered with business woman and actor, Kate Hudson to launch the Fabletics brand. Through the brand, they offer personalized athleisure wear for women of all sizes. http://www.entrepreneur.wiki/Adam_Goldenberg