Sweetgreen the Ethical Venture

Sweetgreen was created to fill the gap that existed in the food market in Georgetown. Albeit the town was full of restaurants, none offered healthy foods as all were designed to satisfy the common craving for fast foods.

Consequently, three classmates Nathaniel Ru, Nicholas Jammet and Jonathan Neman had a hard time finding what they loved eating: healthy foods.

They would severally set out to look for a restaurant that would be fun, easy, and healthy, but most times if not always, they would be disappointed. The three whose parents were all business men easily came up with a business idea.

Theirs was even better since they were in a business class and were about to graduate. They would apply the lessons they learned in class to run their healthy food business called Sweetgreen.

One term to their graduation, they identified the location where they wanted to set their business. It was in the 560-square tavern that was on M Street. On calling the landlord, they realized she was not for the idea as she hung the phone on Nathaniel on the first day.

However, they pushed on and called her daily for 3 months. She continuously ignored their calls until one day she decided to meet them. They had to impress her by looking sharp and focused. Nathaniel Ru says that was the first and last day he wore a suit for a business meeting.

They also prepared a 3-page business plan, which they presented to the tavern’s Landlord. Looking back, Nathaniel says it must have been their lucky day since she gave them a chance to run the business in the space despite their lack of experience.

She asked them to draw up a more detailed business plan, look for an architect to develop the space, and for investors to sponsor their business and then call her. Within three weeks, the three found these requirements and met the landlord again. At this point, they were ready to begin the venture.

Today, Sweetgreen has expanded to 40 outlets in New York and plans are underway to open yet other stores. Moreover, the venture has stores in Boston, Philadelphia Washington, and other states. Nathaniel says that he and the other Sweetgreen co-founders desire to create a business that will outlive them. Therefore, they focus on the venture’s sustainably as one of the core values.

Moreover, the company also ensures that the managerial practices cause the community, the customers, and the company to benefit simultaneously. Consequently, selfish decisions are not made at Sweetgreen.

Jose Neto Participation in Growth of JHSF

JHSF is a building and construction company incorporated in Brazil. It invests in Brazil in business targeted to attend high-income public. It focuses mainly on development and administration of shopping center projects. It is the leading company in high-end real estate sector in Brazil. It participates in the residential and commercial development and management of international business airports, high-end hotels, and shopping centers. The company was founded in 1972, it is recognized in the market for its ability to identify new opportunities in the market. It’s innovation, pioneering, daring and quality of work are part of its DNA. It consolidated its presence in capitals such as Salvador, parts of Uruguay, New York, and Sao Paulo. The firm has four main business unit, the shopping center, incorporation, hotel and restaurant and airport units. The incorporation unit is the leading high-income sector of the company. In the malls unit, the company focuses on the recurrent income segment. It incorporates builds and manages commercial towers and shopping malls. It has four shopping, malls in its portfolio, shopping Bella Vista, Shopping Cidade Jardim, Catarina fashion outlet, and shopping ponta Negra. Under hotels and restaurant Fasano units, JHSF became the first Brazilian company in its sector to incorporate hotels in its activities. It occurred when the company acquired Fasano hotels. JHSF has its headquarters in Sao Paulo SP; it has employed approximately 5,000 employees. Click here to know more.

About José Auriemo Neto

Jose Auriemo Neto is the chief executive and chairman of JHSF. His main role is overseeing the brand’s interest in an office building, public development, and hotels. He also administers the shopping and retail portfolio of the group; he oversees the brand’s interest in hotels, office buildings, and public developments. He also manages the group’s shopping and retail portfolio together with the Cidade shopping complex in Sao Paulo. In 2009, Neto oversaw the company’s first venture in retail. He signed an exclusive partnership with Hermes, Pucci and Jimmy Choo. In 2012, JHSF secured a partnership with Valentino while launching first Valentine and R.E.D stores in Brazil. He is an alumnus of Fundacao Armando Penteado University in Sao Paulo. He began his work working in JHSF in 1993. In 1997, he founded the service department in JHSF by creating a parking lot management company.

Learn more about JHSF: http://www.guiainvest.com.br/mural/jhsf3.aspx