Up in North Tahoe, all eyes are currently on two of is premiere ski resorts, Squaw Valley and Alpine Meadows. The resorts are separated by a mountain and by a culture that thrives on territorial pride.
Just like avid football fans, Squaw Valley residents patronize the Squaw Valley ski resort and rarely stray. Alpine Meadows works the same way. But recently, Powder Magazine interviewed Andy Wirth, who plans to unite the rival resorts by means of a base-to-base gondola – Learn more about Andy Wirth: http://www.ironman.com/triathlon/news/articles/2014/09/andy-wirth-squaw-valley.aspx.
Andy Wirth’s gondola would be able to taxi skiers and snowboarders across the mountain divide, so that more people would be able to ski both runs in the same day.
This would reduce traffic on the roads between the two resorts, as skiers currently have to take a bus to use both runs in one day. It would also mean a merger of two cultures.
Andy Wirth is hoping for a repeat situation of the famous Whistler and Blackcomb resorts; the two were connected by convenient transportation and now most snow athletes use both resorts, regardless of their town of origin. So not only does the gondola reduce traffic on the streets, but it has the potential to increase business for both resorts. To read the entire interview in Powder Magazine, click here.
Andy Wirth is currently the CEO of Squaw Valley Ski Holdings, and works to make the resorts under his name the most attractive tourist destinations in the country. But there is more to the man that just business.
As a business-holder that deals with the natural environment, he has used his influence and history as a forest ranger to protect the territory. He also founded the Wounded Warrior Support, a program that helps Navy SEALS and their families after they return home from duty. Learn more about Andy Wirth: www.kcrw.com/people/andy-wirth
Andy Wirth has numerous other charities and philanthropic programs under his belt, which makes him an entrepreneur of substance. His influence sets a good example for both businessmen and patrons alike. The Northern Tahoe ski resort feud’s days are numbered.