If there is an artist that is having a hard time getting back into the swing of things it is Rhianna. She released a single called “American Oxygen”, but it hasn’t gotten the buzz she thought that it would get.
Rhianna has been hitting the fans with different inconsistent sounds from a bunch of different perspectives. Some people thought that the “American Oxygen” song was about Eric Garner. It wasn’t, but it could have become part of the movement of songs that are being produced by artists that are trying to bring social change. Prince just performed a country with a song dedicated to “Baltimore” on Mother’s Day. This is a big thing for Prince, but the reality is that these songs seldom become hits.
Rhianna is known to be a hit maker notes Kevin Seawright of the studio. She can released tracks like this, but these tracks typically do not get the radio play that a star like Rhianna would expect. That may be the main reason that so many people are trying to figure out what she is doing next. They want to know if she is part of the movement for social injustice. Fans want to know if there will be a concert tour with Kanye West. There are so many questions that are going unanswered here. Fans want to get some type of idea of what the album is actually about. They are tired of waiting.