Lori Senecal is the chief executive officer of the marketing firm CP+B which specializes in providing advice to numerous companies. Throughout her career, Lori has helped many companies improve their marketing campaigns and help increase their profits. She has been able to use her expertise to help turn companies around who were struggling to reach sales goals. As well as helping companies that were in sales slumps, she has also helped a number of companies improve on their marketing campaigns to appeal to more customers as well. With her advice and expertise, Lori has enabled a number of companies to stand out among the competition.
One of the companies that Lori has made a considerable impact with is Kraft Mac & Cheese. The company announced on Ad Week that it would remove artificial ingredients from its products. Lori advised against it because it would negatively impact sales. Since a number of parents would not likely buy it with no artificial ingredients, the product would no longer be marketable. Therefore, the company followed Lori Senecal’s advice and was able to reach its sales expectations. After 50 million boxes of the product sold, a new marketing campaign revealed no artificial ingredients. As a result, the company was able to generate a lot of buzz and get more recognition among consumers.
Along with helping Kraft improve its market exposure with a new change, another company known as Letgo has also benefited from Lori’s expertise. Letgo is a company that specializes in providing ad applications. With this application, people are able to sell their products more easily. With the help of Lori, the company used a new feature known as the Commercializer which enabled Letgo users to make television style ads. This would be a more effective way to promote products for sale. Since this app has been very effective, over 45 million downloads have been completed.
Another way in which Lori has helped companies with their marketing is by introducing the Fitbit application. The video game known as NBA 2K was released and the makers were looking for a way to improve the user experience. With the introduction of the Fitbit app, players were able to link their profiles of the game with their Fitbit account. This helped them improve their abilities on a regular basis. By adding this app, players were able to get more out of their experience playing this game.
In the Brazilian Advertising sector, the name Jose Henrique Borghi is adversely mentioned as a prominent personality who controls the industry courtesy of Mullen Lowe Agency. In this outfit, he is a co-CEO to Andres Gomes, who merged his Mullen Group of Companies to the former Borghi Lowe owned by Jose, Eirh, and Mr. Lowe. From the outlook, you can attest that the company has an immense reputation with the kind of personalities who have seen its progress from a small company to its current stature.
The company has built its reputation from as an Ad Agency through Jose Borghi constant efforts in sourcing for funds, networks and aligning the company towards the internationally acceptable standards in this industry. Whenever young and upcoming entrepreneurs confront him with the question: “How do you manage such a huge advertising company? He always provides his insight using three words: passion, passion, and passion. He advises that passion makes things work since it drives you to the deepest ends of activity until you become a professional on the same. He further explains that when venturing out on business, one needs to focus on building the passion for what he does and not money. He looks at money as something that results in putting passion for working, and from there money should always be there for you.
How Passion Works
He recalls that through his passion for making content, he converted his admiration for commercial adverts to an actualized advertising company. The same passion saw him survive the hard economic times just as he had started the business.
He could still go out looking for opportunities to create content for his client with minimal returns. From such testaments, it is apparent that Mullen Lowe Brasil thrives on passion from its CEOs who have turned their diligence to serving the interest of their clients.
To know more visit @: http://josehenriqueborghioficial.com/
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