One man who’s been a part of the evolution of fashion branding is Adam Goldenberg, the cofounder and co-CEO of JustFab. Goldenberg and his friend Don Ressler are in the middle of large changes to this company which including increasing data analytics to customize shopping for customers, and turning it into an all-inclusive women’s size brand. Goldenberg and Ressler feel that merging high tech operations with fashion shopping is critical to staying on top in both the ecommerce and brick and mortar fashion stratosphere, and their billion-dollar company has now been renamed to Techstyle Fashion Group.
Adam Goldenberg and Don Ressler started Techstyle in 2010, but prior to that Goldenberg was a young marketer and entrepreneur in the MySpace company management. It was Intermix Media, MySpace’s owning company that found Goldenberg while he was running a small advertising business for gaming website known as Gamer’s Alliance while still only in high school. They caught onto his ingenuity and hired him to the team at age 20. His skills in branding caught on so quick that he was promoted to Chief Operating Officer of Intermix Media while still only 20, the youngest such executive in a publicly-traded company at that time.
Goldenberg became interested in marketing various consumer goods while at Intermix Media, and he met Don Ressler who he became great friends with while starting his branding career. Goldenberg and Ressler decided to experiment with many brands under a subsidiary company name of Alena Media, and this company was actually Intermix Media’s only source of profits. Alena Media and one of Goldenberg’s products known as Hydroderm sold quite well. Unfortunately for Goldenberg and Ressler, Intermix Media’s ownership shares were bought out by Rupert Murdoch’s News Corp company, and upon this ownership change Alena Media was passed by. So Goldenberg decided it was time to take his business elsewhere.
For a few years Goldenberg and Ressler began taking their products and ecommerce stores to a new company, Intelligent Beauty. Then they decided they would try going into fashion sales, and their disruptive startup JustFab hit the market a few years after Intelligent Beauty was founded. This company took off rapidly because several venture capital investors quickly bought into it, and celebrities like Kate Hudson and now Demi Lovato also became a part of it. Goldenberg and Ressler’s flagship companies include the highly acclaimed Fabletics, Fabshoes (formerly ShoeDazzle), FabKids and FL2. http://www.entrepreneur.wiki/Adam_Goldenberg